As the communication industry advances, Mobile is evolving worldwide into a dominant medium for obtaining and sharing information and entertainment. No longer reliant on traditional platforms as the only means of retrieving content, today's consumer has become both attracted to and reliant on using their handheld device as a primary source for content. As content providers, aggregators, carriers and advertisers seize the opportunities presented by this growing medium, Rentrak has become a reliable source of in-depth research and insights, helping our clients make more informed, timely decisions and maximize their mobile content business opportunities.
A Customized Application For Your Business
The Mobile Essentials service can be customized to fit the specific needs of your business, with applications for both on demand and live content accessed via any mobile device. With the capacity to employ industry leader
The Mobile Essentials Advantage
- Forecast burgeoning mobile advertising and programming effectiveness by identifying growing trends
- Gain insight into content "shelf life" to better accommodate user demand
- Enhanced analytics enable clients to adjust marketing, programming and business decisions to drive consumption and revenue
- Monetize mobile content with validated data
- Determine optimal programming
- Evaluate marketing effectiveness
- Analyze performance overtime
OnDemand Essentials
® on mobile platforms, Rentrak's Mobile OnDemand Essentials gives users access to the data needed to monitor on demand content accessed from a mobile device including Mobile web, video clips, games, ringtones, wallpaper, music downloads, and SMS messaging. This service is in use today by major content providers. The Mobile TV Essentials service enables users to perform in-depth analysis of their mobile content and its viewers including near real-time viewership, demographics analysis, geographic analysis and audience sharing and audience overlap. Rentrak has deployed this system for Qualcomm's FLO TV service and the Hiwire trial.
- Features:
- Able to track records from mobile devices
- Compiles usage data, length and frequency of usage, trends, overlap and migration of usage and new users/repeat usage
- Allows users to filter and report on data across any dimension
- Can be customized for on demand and live content
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