TV Essentials™ is comprehensive suite of research tools that calculates anonymous, second-by-second audience viewing patterns in all facets of television programming and advertising including VOD, DVR, interactive and linear television. By providing transaction-level performance metrics from millions of set-top boxes,
TV Essentials provides exclusive insight into programming effectiveness, enabling networks and network operators to optimize their TV advertising inventory. Architected to handle data from the nation's 114.5 million television households, the system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics for competitive, in-depth intelligence not accessible anywhere else.
The TV Essentials Advantage
- Combining the granularity of set-top box data with marketing segmentation and advertiser databases for the most targeted TV viewership intelligence available
- Increase programming effectiveness with empirical data
- Overlay segmentation schemas onto actual viewer behavior data sets to determine how audiences respond to the context within which ads are placed
- Features:
- The industry's most TV tune-in data
- Viewing data for all networks, all series and all telecasts
- Audience flow to/from competing networks and local stations
- Audience duplication across competing networks and local stations
- Program and network detail at the national, regional and local levels
