Television audience measurement does not follow a one-size-fits-all approach. Rentrak understands this. That's why we've created StationView Essentials™, a television measurement and analytical service specifically designed to meet the unique needs of local television station management.
The StationView Essentials Advantage
- Accurate audience measurement for more informed decision-making regarding local station news and programming
- Data and analytics to increase direct local advertising sales and drive higher CPMs
- Viewer-as-target data to support programs and inventory with lower sellout ratios
- Identify audience duplication across competing local stations
- Reporting tools to help design more effective and efficient advertising schedules
- Granular data to compete more effectively with cable network ad sales
Developed with input from and beta-testing by an advisory board made up of local television station operators and research consultants, StationView Essentials provides users with second-by-second viewing detail at the station level, enhancing their ability to understand viewer involvement and habits in local markets. By providing access to the linear television viewing patterns of millions, StationView Essentials ultimately allows station management to better understand their audience viewing patterns, view competitive data from other local stations in their market, monitor daily program performance and improve audience retention by appropriately adjusting programming.
- Features:
- Second-by-second local measurement and analysis
- Monitors programming content shoulder impact on commercial pod performance
